After #BALLYXSWIZZ Timeless was asked to work on a second BALLY campaign, this time being awarded full creative control. Due to the success of the first campaign, director Luc L’amour chose to carry forward the same collaboration between our network of influencers, notorious hip-hop figures, and New York City street style but heightened these themes with body diversity and a darker tone. By expanding the BALLYXSWIZZXSHOK1 platform to include talent of a wider range of of ethnicity and size, we were able to push the boundaries of high fashion and continue our motive to create a more relevant cultural presence.

Project

Creative development and direction, full service photo and video production, including editorial, VFX, and sound design.  

Influencers featured
Yvesmark Cherry, Jarline, Victor Renna, Fernanda Schmidt

Team

Director - Luc L’amour

Creative Director - Alex Ljadov

Director of Photography - Sammy Levine

Producer - Bridget Hearst

Sound Design - Texas Drew

Original Music - Danny Grooves