For A$AP Rocky’s whiskey brand Mercer+Prince, Luc L’amour wanted to create an iconic launch campaign reminiscent of early 2000s handbag campaigns. We created a 360º campaign that was blown up and featured around Harlem.

Director - Luc L’amour

Executive Producer - Cole Cook

Photographers - AP The Angel, Bukumni Grace

Producer - Rodney Byerson

Stylist - Damien Lloyd

Art Director - Sky Collective