As Soul Cycle was constructing their campaign “sound by soul cycle” they came to Timeless to take their idea of incorporating live performances into the soul cycle experience and build the entirety of the campaigns visual framework. in order to enhance the clients main objective to transform their members in “mind, body and spirit“, the timeless team set out to construct an experience that was fully immersive. The timeless team, consisting of: A R T, Cole Cook & Luke Wright conceived the visual identity for this experience and created a ton of micro content that was used to promote the event. We made custom projections that played throughout the event, lighting design that matched the intensity of the class & a full recap of the event. Resulting in a groundbreaking and unique product that merges music, fitness and performance to in order to transform and engage. The campaign proved successful — instantly selling out upcoming events.