As a 168 year old brand Bally has been steadily growing and adapting within the global cultural landscape. Bally looked to Swizz Beatz & Timeless to help develop a lasting reputation within the hip-hop space. The Timeless team worked within our network of influencers to pair notorious hip-hop figures, visual artists and the grit of New York City street style to create a cutting-edge collaboration. The result, a groundbreaking and captivating multimedia campaign that gained over two billion impressions.

Project: Creative development and direction, full service photo and video production, including editorial, VFX, and sound design.  

Influencers featured: Swizz Beatz, P-Diddy, French Montana, Joey Bada$$, Jason Santore, Shei Pan, Fatima, GuinGui

Impressions: 2B+

Director - Luc L’amour

Photographer - Cole Cook

Director of Photography - Sammy Levine

Producer - Samuel Limata

Sound Design - Gian Bravo, ARABMUSIK